Gatorade

Performance Partners

Gatorade always tells the athlete's journey. But what about their coaches and trainers? What drives them to help athletes reach their full potential?


“Three Minutes in September”- Dayle Woods & Kevin Parker

A routine practice could have been a catastrophe. But it wasn't because Kevin Parker was there.

 

“Why We Play”- Mat Taylor

The answer? For every student and every player, it's different. But the goal is always the better making of men and families.

 

“Tough Love”- Cathy Self-Morgan

There's unconditional love, and then there's Cathy's love. When you're coaching to change lives, it's about results over feelings.

 

“Next Man Up”- Steve Turner

Legacy isn't about the trophies you stack. It's about the lives you've put into a position to win at life.

 

“Rise Together”- Lee Mitchell

When a team becomes a legacy. A legacy becomes a family.

VML

Executive Creative Director: Tony Snethen 

Group Creative Director: Glendon Scott

Creative Directors: Derek Clark, Scott Lichtenauer, Roy Milton

Writer: Dorado Quick

Senior Art Director: Zac Greason

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