It was imperative that we showed proper respect to the late Chairman Fred Hampton and his son Chairman Fred Hampton Jr, in his efforts to preserve his father’s legacy. We chose to honor Chairman Fred Hampton by focusing our messaging not on an individual but instead onto the people - Where There’s People, There’s Power. This aligned with the late Chairman’s beliefs and mirrored ideals of the Black Panther Party.

Worked directly with Archie Davis, SVP of Marketing, RCA Records, Quinci Bryant, and RCA Teams to assist in the album’s art direction, launching, marketing, and messaging for this project.