Perceived Threat
As headlines continue to read, "unarmed minority gunned downed," and "campus fraternity hosts discriminatory party," or "person beaten because of sexual orientation," these events continue to expose the biases we all have. Perceived Threat opens the conversation to answer internal conflicts such as, "do you see me or do you see your fears?" Perceived Threat is a proactive approach to embracing diversity and improving equality throughout college campuses and neighboring communities.
Winner of the Gold Cannonball at the Richmond Ad Show, this campaign is being adopted by universities throughout the country.
Bracelet
The rallying symbol of the campaign on your wrist makes the perfect conversation piece to share with anyone who happens to ask.
Stickers
Tag poster boards, street poles, and hallways as constant reminders of the Perceived Threat message.
Button
Wear the rallying symbol of the campaign on your clothes or bags to enlighten everyone you meet.
Community Dialogues
We've sat down with college professors, student organizations from various ethnicities, and law enforcement officers to find solutions on making college campuses safer and more encompassing.
Journal Entries
Students are encouraged to submit entries explaining how they feel when they're misperceived or marginalized.
Blog: Tumblr
A living testament to discarding false perceptions, the blog showcases an array of students from various ethnicities, backgrounds, and sexual orientations.
