Brisk x Hobbs & Shaw
“How Do You Open a Can of WHUP ASS?”
Brisk aims to put creators on. So we partnered a young creator, Evans Alexandre, with our creative team and WWE Wrestler & Actor Roman Reigns to create a Fast & Furious: Hobbs & Shaw inspired film.
In keeping the film’s theme of culture & family, this piece features an all Samoan cast led by Roman Reigns himself.
Can of WHUP ASS
Yep, we actually convinced both client and legal to produce actual cans of WHUP ASS.
Brisk Creators Studio: Take Em’ Down Experience
To celebrate our partnership with the Fast & Furious franchise, we created an experience inspired by Hobbs & Shaw Customs Garage at the first-ever ComplexCon Chicago. Fans enjoyed film-inspired cocktails, cans of Whup Ass, merch, and the Take em’ down Experience. We also handed out our first Brisk Creators Class grant to Evans Alexandre, our chosen mentee.
Super Charger Kit
Straight from the Hobbs Customs Garage, we created a supercharger kit that converts your LTO can into a display case. These kits were a limited release at ComplexCon Chicago, online, and select activations.
Starring: Roman Reigns
PepsiCo CLS
Director: Aristotle Torres
ECD: George Smith Jr.
Creative Director & Writer: Dorado Quick
Brisk Creators Class & Story by: Evans Alexandre
Producer: Alex Henry
Design: Fumi James, Jasmine Sharpe
Brand Partners: Michelle Lachman, Steve Frechtman, Madeline Mogul