Cash App
“ROAD TO NILION$”
High School & College Athletes can now get paid for the use of their Name, Image & Likeness, but who's going to teach them how to balance and sustain these new wealth opportunities? So, we partnered with Cash App to create a game show to educate young athletes on how NIL works, to maintain wealth, and how to be “More Than An Athlete.”
Our series pits two athletes 1v1 in a gauntlet of amusing competitive challenges to earn money. Whoever earns the most selects an amateur athlete of their choosing to work with Cash App for an actual NIL Deal.
EPISODE 1
EPISODE 2
EPISODE 3
EPISODE 4
Featured Athletes - 2023 NFL draft pick Will Levis, UCLA women’s gymnast and U.S. Olympian Jordan Chiles, Duke men’s basketball player Jared McCain, and Juju Watkins, the No. 1 women’s basketball recruit and USC commit.
The SpringHill Company
Host: Richard Jefferson
VP, Creative: Andy Ferguson
Creative Director: Dorado Quick
Writers: Dom Cooper, Siddiq Cornish
Art Directors: Adrian Guzman, Lauren Bruno
Creative PM: Valerie Fernandez
Show Director: Damien Michael Drake
Creative Producer: Michael Schade
CCO: Ricardo Viramontes
Uninterrupted GM: Jimmy Spencer
Uninterrupted Brand Team: VP Chris White, Tasha Levy, Sam Strong
Cash App Clients: Andrei Chahine, Derek Lu, Will Simpson