Crypto.com Super Bowl LVI
“Moment of Truth”
Let’s do a little time travel for Super Bowl LVI. Present-day LeBron James has played in the NBA for more than half of his life. Now faced with his 17-year-old self, find out what advice he has to offer.
Starring: LeBron James & Bentley Green as Young LeBron.
The Meme
We knew this would be a moment in culture, so we let the internet do its thing. Immediately after the spot aired, fans began making Time Travel memes setting Twitter & IG a blaze. The meme still resurfaces to this day.
The SpringHill Company
Director: Calmatic
VP, Creative: Gerardo Ortiz
Associate Creative Director & Writer: Dorado Quick
Art Director: Emily Riley
Creative: Omar Ponce
Producers: Khadija Bush, Bella Gonzalez, Michael Belmonte
CCO: Ricardo Viramontes
COO: Devin Johnson
CEO: Maverick Carter
Production: Pretty Bird
VFX & CGI: The Mill
Ohio Design Architecture Consultant: Hood Mid Century Modern
Editor: Rock Paper Scissors Editorial
Brand Partners: Steven Kalifowitz, Ben Lay, Thiago Gripp, Marek Okon