Gatorade
Performance Partners
Gatorade always tells the athlete's journey. But what about their coaches and trainers? What drives them to help athletes reach their full potential?
“Three Minutes in September”- Dayle Woods & Kevin Parker
A routine practice could have been a catastrophe. But it wasn't because Kevin Parker was there.
“Why We Play”- Mat Taylor
The answer? For every student and every player, it's different. But the goal is always the better making of men and families.
“Tough Love”- Cathy Self-Morgan
There's unconditional love, and then there's Cathy's love. When you're coaching to change lives, it's about results over feelings.
“Next Man Up”- Steve Turner
Legacy isn't about the trophies you stack. It's about the lives you've put into a position to win at life.
“Rise Together”- Lee Mitchell
When a team becomes a legacy. A legacy becomes a family.
VML
Executive Creative Director: Tony Snethen
Group Creative Director: Glendon Scott
Creative Directors: Derek Clark, Scott Lichtenauer, Roy Milton
Writer: Dorado Quick
Senior Art Director: Zac Greason