Wendy’s
Talk Social to Me
Wendy’s Twitter presence is the result of refining a brand voice and finding social relevance within it. We created opportunities, found moments, and even got brought into other people's moments by our fans and challengers. We made headlines and earned a reputation for being always on and always ready.
Awards
Cannes Lions - Gold Lion - Social & Influencer Lions - Community Building & Management
Cannes Lions - Silver Lion - Social & Influencer Lions - Realtime Response
Clio Awards - Bronze- Public Relations/ Brand Development
Results
46,693,974 new engagements
963,921 new followers
119,454 tweets sent
Official victor of Wingstop rap battle (BuzzFeed)
We Beefin? charted No. 3 on iTunes Hip-Hop/Rap charts
9,095 comments on our Twitter Reddit AMA, making it the most commented organic brand AMA in the past year (without getting hated on)
27,000 uses of #NationalRoastDay, turning a made-up holiday into a real one
Our tribute to the remaining frozen beef on McDonald’s menu resulted in 475 million earned media impressions from 139 placements, including USA Today, Fox News, and The Associated Press
The tribute led to an 80 percent increase in searches for Wendy’s Twitter
The tribute led to a 113 percent (from 1.5 million to 3.2 million) increase in mentions of Wendy’s year over year
300 percent increase in brand asset valuator differentiation contributed to a lift in overall brand equity
Who Wants to Be A Millionaire?
We pushed the brand further into pop culture than ever before, with the mixtape being featured on nationally syndicated gaming shows.
VML
ECD: Chris Corley
Social Media Manger: Matt Keck
Senior Writer: Dorado Quick
Writer: Ant Tull
Art Director: Monika Hoang
Account Team: Zach Mendenhall, Christina Miller, Jeremy Cline
Six Course Inc. Creative Consultancy
Creative Director: Archie Davis
Senior Writer: Dorado Quick
Senior Art Director: Mike Reese'
